With the Indian Premier League (IPL) season ending, India’s fastest-growing online fantasy gaming platform, PlayerzPot, announced a unique campaign called #TalentKiValue along with its brand ambassador Rashmika Mandanna, to capture the hearts and minds of fantasy gamers across India.

Drawing on the strong bond between the star and her fans through a captivating series of digital movies, this campaign seeks to empower talented indoor players in Indian households.

A young starlet, Mandanna topped Forbes 2021 list of the Most Influential Stars in South Cinema. An avid gamer, she is making a name for herself on global sports platforms and has delivered two consecutive blockbusters. According to PlayerzPot, Mandanna’s charming personality will create a direct link through this campaign which will motivate indoor gaming champions in every Indian home by introducing them to their favourite games and getting them recognised on the platforms. The campaign is being aired on digital platforms and OTT.

In the campaign films, Mandanna plays the role of a celebrity gamer and encourages and acknowledges the skill of every indoor player’s pro on Playerzpot. In a nation where gaming is mostly seen as a hobby, #TalentKiValue celebrates the players through a host of challenges and games with prizes up for grabs.

Speaking on the launch of the campaign, PlayerzPot CEO Sunil Yadav said, “Skill-based gaming is one of the biggest gaming categories that have caught the fancy of the country, across age groups. However, the larger Indian gaming community is still years behind making a viable career out of skill-based casual games, that too in mobile format. With PlayerzPot, mobile gaming is serious for creators and players, and Rashmika’s charismatic on-screen appeal and national influence will be a game-changer for players enjoying an array of options on our app. After the humongous success in the fantasy gaming segment, we are now confident of leading in the skill-based segment, especially in tier II and tier III cities.”

PlayerzPot brand ambassador Mandanna said, “We have all grown up playing Ludo, carrom, chess, and Snakes & Ladders in our homes and societies. And playing these on PlayerzPot now takes me down memory lane every time I play them, including the fierce competitive spirit that takes me over with every game. There are several who play this with a lot of sportsperson spirit and a will to win. #TalentKiValue campaign will be a way for the members of the households to sit up and take note of the latent talent in their household.”

Credit: Animation Xpress